When looking at the Pages report, you’ll see a column on the right side of the data table called Page Type.

The Page Type recognizes all of WP’s default page types, such as posts, pages, category archives, tag archives, search results pages, and more.

It also recognizes any custom post types added to your site. For instance, if you have a Podcast post type, it will automatically show up and include its icon like this:

If you want to analyze the performance of one page type, you can add a filter.

Start by clicking the Filter Pages button in the toolbar. Next, click on the dropdown that says “Choose a column” and select the Page Type option.

You can then select any page type on your site using the last dropdown.

Once the filter is applied, the entire report will update to match. For example, if you select Posts, you will only see posts in the data table, and the Quick Stats and chart will also update to show only data collected for your posts.

Some data columns are not shown by default in the Pages report, and this includes the Author column.

Using this data column, you can compare the performance of your authors to see whose content is most successful.

To enable the author column, click the Toggle Columns button and then check the Author box to show it in the data table below.

Every post and page will include the name of the author, while any post type that doesn’t support authors will simply show an empty space.

Since the table is already sorted by most visitors, you’ll get a good sense of which authors show up the most in your top pages. However, if you’d like to group each author’s posts together, you can sort by the author name by clicking on the Author column heading.

This is a good way to compare content between authors, but you may want to try filtering too. You can add a filter to see content from only one author, like this:

The main advantage of filtering is that the quick stats and chart will show you the overall success of content by this author. You can then filter by each author to compare their performance with each other.

This works for custom post types as long as it supports the author property.

Since Independent Analytics runs inside WordPress, it knows the publication dates of all your posts and pages. This data can be found in the Pages report, but it is not visible by default.

To view the publication date for your posts and pages, start by clicking the Toggle Columns button.

Next, locate the Publish Date checkbox and check it to enable the column. You’ll see the publication dates show up immediately in the data table.

The dates will appear for posts, pages, and any custom post types you have on your site. For other page types that don’t have a publication date, like a category archive, you’ll see a blank space.

You can sort by the date to review the performance of your oldest and newest pages.

You can also filter your pages by the publication date. For instance, you might want to see stats for articles that were published before a certain date. That can be done easily with a filter like this:

Any pages that don’t have a date, like a category archive, will be excluded as well.

Filtering by the publication date makes it easy to check older posts that may need to be republished or to review the performance of articles from a specific month.

If you have an especially popular page on your site, you might wonder what percentage of your traffic goes to this page.

You might also wonder if you have a single referrer, like Google, that provides the majority of your traffic or a country where most of your visitors live.

This information is readily available inside the analytics dashboard.

The steps are the same for each report, so we’ll just cover how to find this data in the Pages report.

In the Pages report, locate the Visitors column, and next to the total number of visitors, you’ll see a percentage value in parentheses.

This is the percentage of the total visitors this page gets. The example above shows that 28.3% of all visitors visit this page, and it gets 26.99% of the site’s total views.

As mentioned previously, you can find these same values in the Referrers and Geographic reports as well.

Even cooler is that this value updates after applying a filter. For instance, if Facebook is responsible for 15% of your traffic, you might filter by Social sites and then find that Facebook refers 90% of all social media traffic to your website.

You may have seen mention of post categories on our site or in screenshots, but where is this data in your reports?

You won’t see categories in the data table by default, but they can be displayed easily by visiting the Pages report, clicking the Toggle Columns button, and then checking the Post Category box inside.

You’ll then see the Post Category column show up on the right side of the table.

If a post has multiple categories, you’ll see them appear in a comma-separated list. For non-post pages, you’ll see an empty space. For this reason, you may want to add a filter to include only posts.

This will make it easier to browse your posts and see which categories are most popular.

When you first view the Geographic report, you’ll see a list of countries in the table, but this can be switched to a list of cities instead.

To view the cities, click on the Country dropdown above the data table, and choose the City option.

Once this is done, the data table will reload to display cities instead of countries.

You’ll also see a Subdivision column, which includes the region or state the city resides in. With cities and subdivisions displayed, you can also use these columns in the report filters.