Find Out Where Your Traffic's Coming From

Get insights that drive website growth

Referrers report

"How are people finding my site?"

That's one of the most important questions any site owner can have. Answering it is easy with the Referrers report.

Find out exactly how much traffic you're getting from search engines, social media sites, and other referrers, all in one chart.

Evaluate your traffic sources

Every traffic source is listed together so you can compare and find out which ones are working best for you.

Referrers table example
Filter & sort your results

Use the filters and sorting options to find hidden gems amongst your referrers.

Filtering by referrer type
All the top sites recognized

Popular search engines and social media sites are all recognized, making it easy to filter and sort by referrer type.

Referrers data table
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Frequently Asked Questions

  • Toggle FAQ
    What is a referrer?

    A referrer is the site that a visitor reached your site from. For instance, if they click a link in a Tweet that takes them to your site, the referrer is Twitter.

  • Toggle FAQ
    Is the referral page included or just the domain?

    Unfortunately, modern browsers have removed referreral pages from the data they share. Independent Analytics can tell you the domain each visitor came from, but not the exact page.

  • Toggle FAQ
    What are referrals?

    A referral is a type of referrer. This is a catch-all category for sites that are not social media sites or search engines. It normally includes traffic from blogs and news websites.

  • Toggle FAQ
    What is a direct visit?

    If a visitor types your website's address into their browser, there is no referrer, so it is a direct visit. Sometimes due to privacy settings, referrer data is removed from the browser and these types of visits also get grouped into direct traffic.

Need more info?

We have detailed tutorials available in the Knowledge Base. You can also submit a feature request through our feedback board, or contact us directly via our contact page.