This feature is only available in the Pro version of Independent Analytics.
Campaign URLs give you the ability to track exactly which links sent visitors to your site.
For example, let’s say you want to know how many visitors click on the link in your Twitter bio. Using the Campaign URL Builder, you could create a URL like this:
This URL tells us that the source is Twitter, the medium is social media, and this link, in particular, is from your Twitter bio.
In the Campaigns dashboard, you’ll be able to see how many visitors click on this link:
As you can see, Campaign URLs are extremely useful for tracking precisely where your traffic comes from, so you can evaluate the effectiveness of your marketing efforts.
You can use Campaign URLs any time you have control over an external link. This applies to:
- Paid ads
- Guest posts
- Email marketing
- Social posts
- And more
Now that you understand the value of using campaign URLs, here’s how you can get started creating campaign links: