This feature is only available in the Pro version of Independent Analytics.
The Click Tracking menu is where you’ll configure which links you want to track. The Clicks report is where you’ll find the click data for those links.
Like the other reports, the Clicks report includes the Quick Stats, chart, and data table. At this time, there is only one metric available (Clicks), so there isn’t an option to toggle the Quick Stats like in other reports.
In the data table, you’ll find three columns. The Link Name comes from the Click Tracking menu, the Target is the URL the link pointed to, and the last column contains the number of clicks.
Pre-made reports
There are several pre-made reports in the sidebar that take advantage of the filtering system. For example, if you click on the PDFs report, you’ll see that it has one filter applied that only includes links that match the PDF pattern created in the Click Tracking menu.
The filters are the key to getting the most out of the Clicks report, so let’s look more closely at them.
Using the filters
You can filter your reports by any of the three data columns:
- Link Name
- Target
- Clicks
Filtering by Link Name is extremely useful because it allows you to generate a report for any of the link patterns created in the Click Tracking menu.
For example, let’s say you have the following set of link rules:
You’ll see each of them available when filtering by Link Name:
This makes it very easy to see the clicks for one of your link patterns.
Filtering by the link Target is very useful as well. For example, let’s say you are tracking clicks on PDFs and you have multiple links in your data table, like this:
This makes it easy to compare clicks between your PDFs, but what if you want to see click data for just one of them?
If you want to see clicks only on the daily meal plan PDF, for instance, you can add a second condition that says to only include links whose target contains “daily-meal-plan.”
With this filter applied, you’ll only see clicks for the PDF file specified.
After generating a report like this, you can save it as a custom report to revisit again in the future.