The world map highlights the countries where most of your visitors live. Hover your cursor over any country to reveal the exact count of visitors, views, and sessions from that location.
The Geographic report allows you to view traffic from all countries in the data table. You can also switch the grouping to see visitors from every city instead.
You can filter the report by metrics, like countries with more than 100 visitors, or filter by the country name, like cities in “Spain.”
Find valuable, actionable insights by comparing locations by engagement metrics. In a click, you can see the countries with the highest bounce rate or the cities with the most views per session.
The continent and country locations are accurate 99% of the time, subdivisions 80%, and cities 66%. You can read more about the geolocation accuracy here.
The visitor’s IP address is used to find their approximate location. The IP is then combined with the User Agent string and salt, and hashed to create a unique ID. This ID is stored in the DB to recognize future visits without compromising visitor privacy.