This feature is only available in the Pro version of Independent Analytics.
Note: if you have customers logging in to checkout, please make sure to enable logged-in visitor tracking in order to track their sales.
Supported plugins
Independent Analytics Pro integrates with the following eCommerce plugins:
- WooCommerce
- SureCart
- Easy Digital Downloads
- Paid Memberships Pro
The new Quick Stats
After installing Independent Analytics Pro, you’ll see the Orders and Total Sales metrics appear in the Quick Stats like this:
If you click the Toggle Stats button and then select the eCommerce section, you’ll see that there are 8 different metrics you can enable in the Quick Stats.
While you may find similar stats in the analytics reports provided by your eCommerce plugin, these stats become especially powerful when combined with a filter. For example, you can filter a report to show only blog posts or social media sites and see how the metrics compare to the global averages.
One unique stat is the Conversion Rate, which lets you see the global conversion rate for your store. This can be especially useful when making optimizations that should lift the profitability of your store as a whole.
The new table columns
You’ll see all the same metrics from the Quick Stats available as new data columns.
Enabling these columns will let you evaluate the performance of specific pages, referrers, locations, devices, and campaigns.
For instance, here’s an example showing the orders and net sales for each referrer:
You can find definitions for each eCommerce metric here: The eCommerce Metrics Explained
Sales tracking is semi-retroactive
Independent Analytics Pro can report on eCommerce sales since the free version was installed. For instance, if you installed the free version 30 days ago and switched to the Pro version today, you would see sales show up for the past 30 days.
Sales from before the installation of Independent Analytics (free or pro) are not included in the analytics.
New orders that are placed will show up in the analytics immediately.
How does attribution work?
Please refer to the following tutorial to learn about how the sales attribution works: