Campaigns

Create and Track Campaign Links

See exactly how many visitors and sales you get from every UTM link
  • Tracks every link with UTM parameters
  • See eCommerce sales for every campaign
  • Check form submissions from each campaign
  • Sort & filter your campaigns
  • Create your own links with the Campaign Builder
  • Easily reuse and edit new links
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Campaigns dashboard
"I have installed Independent Analytics Pro on several of our clients’ websites and can say that it works flawlessly. I can’t see any impact on performance either. I am super happy with Independent Analytics and highly recommend it."
- Thomas Barregren, wordpress.org
UTM tracking
Track Campaign Links New & Old

See how many visitors you’re getting from each marketing campaign in the Campaigns report.

Any link using the standard UTM parameters will be tracked and show its visitors here.

Track email traffic
Email services, like MailChimp, automatically include UTM parameters in the links. This means you can see traffic from your emails and when someone else links to your site in an email newsletter.
Campaigns data table
Campaign URL Builder
Create New Campaign Links Inside WordPress

Use the Campaign Builder to create new campaign links with the UTM parameters auto-coded for you.

The Campaign Builder is accessible from inside the WP dashboard, giving you one place to create and track campaign links.

All 5 UTM parameters Save unlimited links Domain auto-filled Reusable links
Campaign URL Builder
Reusable links
Reuse Campaign Links & Create New Variations

Every URL created with the Campaign Builder is saved and can be copied to your clipboard in a single click.

There’s also a button to refill the form with any link’s parameters, so you can quickly create a variation from an existing link.

Recent campaigns
eCommerce integration
Check Total Sales and Conversion Rates for Each Campaign

Find the number of orders, gross sales, conversion rate, and more for each individual campaign.

Net Sales Gross sales Conversion Rate Average Order Volume Earnings Per Visitor Orders Refunds Refunded Amount
WooCommerce sales data in the Campaigns report
Form tracking integration
Find How Many Leads Your Campaigns are Driving

Easily find your best advertisements and lead sources by checking the total form submissions and conversion rates of each campaign.

Form submissions campaigns
Campaign filters
Create Custom New Reports for Your Campaigns

Use the filtering system to isolate specific campaigns for analysis. Then save a new report to quickly revisit these stats in the future.

Filter by any UTM parameter
You can filter the Campaigns report by any of the five UTM parameters. This makes it possible to create a suite of highly targeted custom reports.
Filtering campaigns
Find Out What's Working and What's Not
Get precise campaign tracking for your website
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*You're fully covered by our 30-day money-back guarantee

Frequently Asked Questions

  • Toggle FAQ
    Will it work with my existing campaign links?

    Yes, if you’ve been linking to your site with campaign URLs using UTM parameters, these will work with Independent Analytics Pro. This is not retroactive, so only new views will be recorded after installing Independent Analytics Pro.

  • Toggle FAQ
    Do I have to use the campaign builder?

    No, clicks from any links that use the UTM parameters will be tracked and recorded in the Campaigns report. The Campaign Builder is designed to make it easy for you to create new campaign URLs, but any existing URLs you’ve created elsewhere will also be tracked.

  • Toggle FAQ
    Can I create custom parameters?

    No, only the five standard UTM parameters will be tracked.

Learn How to Use Campaign Tracking

See how you can monitor traffic from each campaign and easily create new campaign tracking links using the Builder.
Watch video
"This plugin covers all of the data that I need to make informed decisions. Since it resides on the server, the accuracy is 100%. Great support as well!"
- Ted Goeltz, NationalSafetyGear.com

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Find Out What's Working and What's Not
Get precise campaign tracking for your website
Upgrade Now

*You're fully covered by our 30-day money-back guarantee