eCommerce Analytics

Track Where Your eCommerce Sales are Coming From

Find your highest-grossing and top-converting marketing channels and landing pages
  • Integrated with WooCommerce & SureCart
  • Track 8 eCommerce metrics
  • Find profitable referrers
  • Discover which landing pages drive the most sales
  • Track sales from each UTM campaign
  • Check your global conversion rate
  • Plot your sales in the chart
  • Find the referrer for each individual order
You're fully covered by our 30-day money-back guarantee
WooCommerce analytics
"I bought the pro version for an e-commerce site. It‘s a perfect match, works well and does anything we need. Keep up the good work!"
- Rob Scharrenberg, AllYouNeat.com
Automatic integrations
Integrated with Top eCommerce Plugins

Just install and activate, and your eCommerce sales will be tracked automatically. Enjoy zero-configuration eCommerce tracking for both WooCommerce and SureCart (more integrations to come soon).

eCommerce integrations
eCommerce metrics
Find Your Orders, Earnings Per Visitor, and More

The 8 eCommerce metrics are available in both the Quick Stats and the data table. Use the Toggle Stats button to show whichever ones you want, and save a new report to revisit this data in the future.

Orders Gross Sales Total Sales Conversion Rate Average Order Volume Earnings Per Visitor Refunds Refunded Amount
New woocommerce stats
Sales by referrer
Check How Many Sales Each Referrer is Driving

Sort your referrers by Orders or Net Sales to immediately see which sites are driving the most revenue. In a matter of seconds, you can have the info you need to refocus your marketing on the channels that work best for your business.

Find low-hanging fruit
If you sort your referrers by Conversion Rate, you can find sites that aren't sending many sales yet but convert really well. These can be excellent places to invest more of your marketing efforts into.
WooCommerce sales data
Landing pages
Discover Your Most Profitable Landing Pages

You already know which pages are bringing you the most visitors. Now, you can find which pages are bringing you the most sales.

This is especially useful for evaluating the profitability of blog posts and content marketing investments.

Landing page attribution
In the Pages report, sales are attributed to the landing page rather than the product page or checkout. This makes it possible to see which pages are generating new revenue.
Woocommerce landing pages
Campaign tracking
Tracks Sales from Each UTM Campaign

The eCommerce metrics are available in every report, including the Campaigns report. This lets you see the number of sales earned by each campaign link.

Whether you’re tracking paid ads, email newsletters, or social media posts, this integration makes it easy to find the marketing tactics that work best.

WooCommerce sales data in the Campaigns report
Global conversion rate
See How Well Your Entire Store is Converting

The Conversion Rate metric can be checked for any individual page or referrer, but it can also be displayed in the Quick Stats. This gives you a global conversion rate for your store. In other words, the percentage of visitors who bought something.

Tracking this metric allows you to monitor how effectively your store turns visitors into customers.

WooCommerce conversion rate
Chart metrics
View Any Metric Over Time in the Chart

Plot the eCommerce metrics in the chart to see their performance over time. You can also compare them with other metrics like Views and Visitors to find interesting relationships and trends in the data.

Woocommerce chart quick stats
WooCommerce Order Referrer box
Find the Referrer & Campaign of Any Sale

The Order Referrer box can be found when viewing any individual WooCommerce order. It tells you which website referred the sale, and if a campaign was found, each of the UTM parameters are included as well.

Order referrer box with campaign data

Optimize Your Marketing with eCommerce Analytics

Get detailed tracking for your eCommerce store with Independent Analytics Pro
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*You're fully covered by our 30-day money-back guarantee

Frequently Asked Questions

  • Toggle FAQ
    Does it show existing sales?

    Independent Analytics Pro can report on any sales that have taken place after the free version was installed. For instance, if you installed IA 30 days ago and upgraded to IA Pro today, you’ll be able to see data for eCommerce sales from the past 30 days. If you haven’t used the free version, then eCommerce sales tracking will start when Independent Analytics Pro is installed.

  • Toggle FAQ
    Is there any configuration required?

    No, all eCommerce analytics are provided automatically when running Independent Analytics Pro. No configuration is needed.

  • Toggle FAQ
    How long does it take for new sales to appear?

    New sales show up immediately in the analytics reports

  • Toggle FAQ
    Can I see the referrer for specific orders?

    For WooCommerce sales, you can find this data in the Order Referrer box when viewing an individual order.

Learn How the eCommerce Integrations Work

Follow this A-to-Z guide to learn all about the eCommerce integrations and how they will work on your site.
Watch video
"We have already added this plugin in the PRO version to more than 50 WooCommerce stores. We are completely in love with it. Clean, fast and functional code. Impeccable support. Thank you very much for everything and keep it up."
- Mrimpact, wordpress.org

Explore These Awesome Pro Features Next

Campaigns
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See how many people are on your site right now.
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Form Tracking
See where your form submissions are coming from.
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Optimize Your Marketing with eCommerce Analytics

Get detailed tracking for your eCommerce store with Independent Analytics Pro
Upgrade Now

*You're fully covered by our 30-day money-back guarantee