Marketing your site is already tough

Without knowing your site's traffic sources, marketing becomes near impossible.

Here's How the Referrers Report Helps You Market Your Website

Top referrers
Find Your Top Traffic Sources

Quickly discover which sites are sending you the most traffic so you can optimize your marketing strategy and discover new sources of customers.

What is a referrer?
A referrer is any website that sent visitors to your website via a link.
Referrers table example
Numerous metrics
Compare Engagement Metrics Between Referrers

You can view engagement metrics like bounce rate, session duration, and views per session for each referrer. This provides a clearer picture of where your best visitors are coming from so you can filter out the noise.

Referrer metrics
Sorting
Sort Your Referrers By Any Metric

Sort your referrers by any metric, allowing you to quickly find the ones with the lowest bounce rate or the highest visitor growth.

Visitors Views Referrer Name Referrer Type Bounce Rate Session Duration Views Per Page Visitors Growth
Referrers sorted visitor growth
Referrer types
Check Your SEO & Social Media Performance

Independent Analytics recognizes all the most popular websites and categorizes them accordingly. This makes it simple to view your search engine traffic or social media traffic separately from the other referrers.

Social referrers
Ad performance
Review Traffic Stats for Your Paid Google Ads

Independent Analytics recognizes the difference between organic Google traffic and paid Google traffic, so you can monitor the performance of your ads separately from your SEO results.

Track individual ads
The Campaigns feature in Independent Analytics Pro allows you to track the performance of individual paid ads.
Google ad traffic
Filters
Use Filters to Dig Deeper

The filtering system allows you to view segments of your referrers, like sites that sent you more than 100 visitors or those with a bounce rate below 90%.

Filtering by referrer type

We know marketing is hard

The right data can make it so much easier to promote your website. The Referrers Report is an essential tool for analyzing your site's performance and learning where to focus your marketing efforts, and we use it ourselves every day.

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Trusted by over 90,000+ websites
Tested on WordPress 6.8.3

Here's What Our Customers are Saying

Loved by agencies and solopreneurs alike

“At Webdev.com, we utilize Independent Analytics for our websites, and we can't recommend it enough. This tool is incredibly useful and serves as an excellent alternative to Google Analytics, making it easier for our customers to access the insights they need. Highly recommended. A++”

Michael Fied

“I have a website and blog for my freelance editing business, and Independent Analytics is so much better for what I need than Google Analytics. It's easier and faster to find the data I want to see, and the aesthetics are miles better.”

Clara Carlson-Kirigin

Get Started

Follow these three easy steps
1
Download the plugin
Click the button below to download the plugin.
2
Install on your site(s)
Independent Analytics can be installed in seconds like any other WordPress plugin.
3
Start tracking your referrers
Visit the Referrers report and see where your visitors are coming from.

Frequently Asked Questions

  • Toggle FAQ
    What is a referrer?

    A referrer is a site that sent a visitor to your website. For instance, if a visitor clicks a link on Facebook that takes them to your website, then Facebook is considered the referrer.

  • Toggle FAQ
    Is the referrer page included or just the domain?

    Unfortunately, modern browsers have removed the referrer page from the data they share. Independent Analytics can tell you the website each visitor came from but not the page they came from.

  • Toggle FAQ
    What is a Direct visit?

    If a visitor types your website’s address into their browser, there is no referrer, so it is a Direct visit. Sometimes, due to privacy settings, referrer data is removed from the browser, such as for visits from emails, and these types of visits also get grouped into Direct traffic.

Still have questions?

If you have any questions, you can click here to get instant answers from our AI Assistant, or email us directly via support@independentwp.com to reach a real person.

Learn How Referrer Tracking Works

See how you can use the referrer report to find valuable, actionable insights to grow your traffic.
Read now
Find Your Site's Top Referrers
Get referrer reports with the free Independent Analytics plugin
Click here to download now

Free to install and use as long as you'd like