This feature is only available in the Pro version of Independent Analytics.
Independent Analytics Pro can send an automated HTML email report to numerous recipients.
Here’s a full preview of what an email report looks like:
As you can see, it includes the Quick Stats, a chart of your daily views, and a list of your top ten pages, referrers, countries, devices, campaigns, landing pages, and exit pages.
Now, here’s how you can get this report into your own inbox.
How to enable the email report
First, visit the Settings menu and locate the Email Report section.
In the Email Report section, start by choosing the interval you want the email to be delivered. You can choose between daily, weekly, or monthly delivery.
If you choose Daily, you’ll receive an email every day showing yesterday’s stats. If you choose Weekly, the email will be sent once a week and include the prior week’s data. It will be delivered on the first day of the week as selected in the settings. Lastly, if you choose Monthly, you’ll receive an email on the 1st of the month with data from the last month.
Next, you can choose the time of day you want the email to be delivered using the Delivery Time setting.
To add a recipient, enter your email address into the Add new email address input, then click the Add email button. Repeat this for as many email addresses as you want, then click the Save settings button.
Once your email address is entered, you can click the Send test email button to receive a copy of the email for review. It will include a full report on your site’s performance based on the interval you selected.
You’ll also see a notice at the top of the settings confirming the time and date of your next scheduled email.
Customizing the colors
There are also ten settings available to customize the colors of the email.
We recommend using a primary color along with a brighter and darker variation of that color. For the text, use a very light or dark color that will have ample contrast with the background color.
For example, here’s a look at what the email would look like with the purple header and sub-header backgrounds replaced with complementary shades of blue.
When customizing the colors, you can click the Preview email button to see how the email looks.
The preview will show up in a popup like this:
This is faster and easier than sending a test email every time you want to preview your color changes.
Once you’re done, make sure to save your settings to finalize your changes.
Privacy and deliverability
Independent Analytics Pro creates the email with your site’s data and delivers it via your own website. Your data is never shared with any outside sources, and the email does not contain any images or external resources.
Since the email is delivered from your admin email address, you should experience excellent deliverability. However, if you experience any delays or your email reports get marked as spam, this can likely be fixed by installing an SMTP plugin, like WP Mail SMTP.