When using a WP plugin instead of a SAAS app for analytics, a common concern is that the database will become bloated with data.
While storage varies from site to site, the amount of space Independent Analytics uses in the database is roughly 200-300MB per million sessions. We find that this volume of data is reasonable for the majority of websites.
If you’d like to limit the amount of data stored in the database, you can enable the option to automatically delete old data.
Data storage does not affect performance
Sometimes, we get messages from users who are worried that storing analytics data in their database will slow down their site. This is not the case.
The amount of analytics data stored in your database has no impact on performance outside of the Analytics menu.
The performance when visitors access your site or when you view menus in your admin dashboard will not be affected because the analytics data is not being queried. It is only when you are viewing the Analytics menu that the data is being queried.
