If you run both Independent Analytics and Google Analytics on your site simultaneously, you’ll notice that Independent Analytics reports more views and visitors.
This happens because Independent Analytics doesn’t use cookies. Since Google Analytics uses cookies to track visitors, it can be blocked by browser extensions designed to improve privacy and protect users from this type of tracking.
Additionally, if your site is showing a cookie consent banner, some of your visitors won’t accept cookies, and they will not be tracked by Google Analytics either.
For these reasons, Independent Analytics will record more visitors than Google Analytics and provide a more accurate count.