How Event/Goal Tracking Works

With Independent Analytics, we’ve approached event tracking differently than other analytics platforms.

In most other analytics tools, you can use a line of Javascript to trigger an event, giving it a name and a value. This is very flexible, but there are a couple of issues.

First, you have to know where to implement the Javascript snippet, which can be complicated when trying to track form submissions or eCommerce sales and refunds. Secondly, the way this information can be presented in the Analytics menu is limited because there is no context.

For these reasons, we’ve implemented more user-friendly and context-aware goal-tracking features, including:

• eCommerce analytics
• Form submission tracking
• Click tracking

eCommerce analytics

Instead of figuring out where to implement a Javascript code snippet yourself, Independent Analytics Pro will automatically record all sales for you. The only requirement is that you use one of the supported eCommerce plugins, like WooCommerce or Easy Digital Downloads. There is no other configuration required.

Unlike simple goal tracking, which can only record one value, this integration tracks eight different eCommerce metrics, like gross sales, refunds, and conversion rate. This data can be found in the Quick Stats, chart, and data table of every report.

Learn more about eCommerce analytics.

Form submission tracking

Like the eCommerce tracking feature, Independent Analytics Pro integrates with other WordPress plugins to track form submissions automatically.

There are over 20+ supported plugins, including popular options like Contact Form 7, WPForms, and Fluent Forms. As long as your forms are built using one of these plugins, their submissions will be tracked automatically.

You can then find the submission and conversion rate of every form, plus an aggregated value for all forms.

This makes it simple to find out where your leads are coming from and which pages are converting visitors into leads most effectively.

Learn more about form tracking.

Click tracking

Independent Analytics Pro uses an innovative “link pattern” system for simple and codeless click-tracking.

From the Click Tracking menu, you can choose exactly which links should be tracked. In a few clicks, you can track all clicks on PDF files or email links on your website. You can also track clicks to external domains and subdirectories or track individual links with classes.

You can then see how many clicks your tracked links are getting in the Clicks report.

Learn more about click tracking.

As you can see, the way event tracking is implemented in Independent Analytics Pro is much simpler and more robust than the Javascript snippet approach of many other analytics tools.

If there is any goal that you need to track that isn’t included here, feel free to contact support and we can help you with a solution.