This feature is only available in the Pro version of Independent Analytics.
If you’re new to campaign tracking, all the parameters can be overwhelming. Here’s how to use each parameter.
Landing page path (optional)
Campaign URLs have to point to your site, which is why the Site URL field cannot be edited. Next to it is the Landing Page Path field, which is used to create a link pointing to a specific page on your site.
For example, if your site is called mysite.com and you want to link to mysite.com/blog/awesome-article/, you would enter the following into the Landing Page Path field:
blog/awesome-article/
If you want to link to your homepage, you can leave the Landing Page Path field empty.
Source (required)
The source is the name of the site that sent you traffic, such as Facebook or Etsy.
For email marketing campaigns, you can use the name of the automation/series. For example, “newsletter” or “7-day course.”
Medium (required)
The medium is the type of site the link is on. For instance, you can use “Social” or “Social Media” for a campaign link placed on Facebook.com.
Campaign (required)
Campaigns are more open to interpretation, but they’re generally used to discern between different marketing campaigns on the same medium and source. For example, if you write two guest posts for the same blog, the source and medium would be the same, but you could use the title of the post as the campaign to differentiate between the two posts.
Term (optional)
The Term parameter is mainly used for paid advertising campaigns. You can use it to store the keywords you used for the link so you can track performance on a keyword level. Again, it’s mainly used for paid advertising campaigns.
Content (optional)
The Content parameter is used when multiple links on the same page are present. For instance, imagine you have an email urging readers to purchase a product, and there’s a link in the middle of the email and at the bottom. You can use the Content parameter to differentiate between these two links and find out which one is getting the most clicks.
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