Tutorials teaching the basics of website analytics. Learn terminology, metrics, and how to use analytics to grow your business.
Here's a straightforward and comprehensive explanation of exactly what UTM parameters are, how to create them, and how to track them.
Exit rate and bounce rate sound like similar metrics, but they are actually quite different. Here's a clear explanation of each metric's meaning.
Find out how many of your website's visitors are using mobile devices vs. desktop devices, and compare engagement rates between both.
Calculating your site's traffic growth only takes a few seconds of number crunching. Plus, there are free tools available that can help.
Learn how to check which countries send the most traffic to your site and those of competitors. Plus, find benchmarks on geolocation accuracy.
Here's a simple definition of what referral website traffic is, and a free tool to track it on your website so you can grow faster than ever.
Find industry benchmarks for a good average session duration, plus tips to analyze and optimize session durations on your website.
Wondering if your bounce rate is good or bad? We've got benchmarks for you, plus a bunch of tips for optimizing your bounce rate to perfection.
If you run a WordPress blog, you'll want to know how many people are reading your posts. Here's how to find that info, plus a lot more.
I've struggled with Google Analytics for over a decade, and it wasn't until recently that it hit me; Google Analytics isn't made for small businesses.
“This tool is great. The free version is enough for 90% of my client sites, more user-friendly than GA and no problems with GDPR.”
