Category: Analytics 101

Learn how Vanfittery used Independent Analytics to scale their global eCommerce business while improving visitor privacy and analytics accuracy.

Learn how to use Independent Analytics Pro with Fluent Forms to track all of your form submissions and gain valuable insights about your leads.

Here’s how you can find out which browsers your visitors are using and compare performance metrics between them, like bounce rate and exits.

Use these benchmarks to check if your site has a good pages per session value, and discover ways to track and optimize this metric.

Here’s how you can find hourly traffic for your website, so you can find your peak hours and off-peak hours for routine maintenance.

Find out what a good exit rate is, how it’s different from bounce rate, and how to use this metric to boost the performance of your website.

Here’s a straightforward and comprehensive explanation of exactly what UTM parameters are, how to create them, and how to track them.

Exit rate and bounce rate sound like similar metrics, but they are actually quite different. Here’s a clear explanation of each metric’s meaning.

Find out how many of your website’s visitors are using mobile devices vs. desktop devices, and compare engagement rates between both.

Calculating your site’s traffic growth only takes a few seconds of number crunching. Plus, there are free tools available that can help.