How to Track Form Submissions with Fluent Forms + Independent Analytics Pro

Every website uses forms.

Whether you’re collecting leads, quote requests, or other prospects, forms are a critical element of most websites.

And yet, can you say for certain where your submissions are coming from?

Are you getting more leads from Google or Facebook?

What about the countries your leads are coming from? Are they using your site on mobile or desktop?

And which pages are your forms getting submitted on?

These are all questions you can answer easily by using Fluent Forms with Independent Analytics Pro.

In this post, you’ll learn how to use this powerful combination of plugins to get detailed analytics for all of your form submissions.

Here’s how it works…

Add your forms with Fluent Forms

The Fluent Forms plugin boasts an impressive 4.8 rating with over 500K active websites using it right now.

If you’re not using Fluent Forms already, it offers a fantastic drag-and-drop editor for building custom forms. We find it to be more intuitive and better designed than the majority of competing form plugins.

Here’s what the form builder looks like:

You can see a simple contact form is previewed on the left side, and the available fields are listed on the right.

While you can create an entirely custom form, they have a library with dozens of pre-made forms too. A few examples include:

• Market research survey
• Donation form
• Volunteer signup form
• Quote request form

You can pick one of these forms to get started with and then customize how you see fit.

Once your form is ready to go, you can start tracking your submissions.

Where to Find Your Form Stats

Fluent Forms includes some basic stats on its own. If you view the Entries menu, you can see your form submissions from each day, broken down by form.

And if you click on a single form, you can see submission stats for that individual form, plus additional info like the browser and devices used by your contacts.

These stats give you a great start, but if you want to learn even more about your leads, that’s where Independent Analytics Pro comes in.

Advanced form tracking with Independent Analytics Pro

Independent Analytics is an analytics plugin built exclusively for WordPress. You can use it to monitor your traffic and create a dashboard of custom reports. Plus, it’s entirely free to use.

It offers superior privacy compared to legacy analytics platforms because it does not use cookies, share information with external servers, or store personally identifiable information.

Basically, we think it’s the best statistics plugin around 🙂

But how does this help you track your Fluent Form submissions? Well, that’s where the Pro version comes in.

Independent Analytics Pro includes form submission tracking that records all of your Fluent Forms submissions. Even better, there’s no configuration required; it works automatically from the moment it’s installed.

With IA Pro and Fluent Forms on your site, you’ll be able to find the number of submissions from each traffic source in the Referrers report, like this:

Not only can you compare submission totals, but you can also compare the conversion rates. For example, you may get more submissions from Google than Reddit but find that visitors from Reddit convert at a much higher rate. That would be a strong indicator you should spend more time marketing on Reddit.

In addition to viewing the submissions and conversion rates of all of your forms combined, you can also view these stats for each individual form:

This data isn’t restricted to the Referrers report either. You can also see the submission totals and conversion rates of each form in your Pages, Geographic, Devices, and Campaigns reports.

Imagine you have a form that displays in the sidebar on every page of your site. You might want to know which pages, in particular, are driving the most submissions of that form. This is easily done in the Pages report by sorting the pages by submissions for that form.

Lastly, you can view stats for each form over time in the chart, but instead of only viewing form stats, you can also view them alongside other metrics. For example, here are the submissions for a lead generation form plotted alongside the “views” metric.

You can also display the bounce rate, views per page, average session duration, and more in the chart.

How to use the integration

The best part about the Fluent Forms + Independent Analytics Pro integration is that it works automatically!

As long as you have both plugins installed on your site, your forms will be tracked and their stats will show up in both Fluent Forms and the Independent Analytics reports.

Start tracking today

As you’ve seen, Fluent Forms and Independent Analytics Pro are a powerful combination for collecting leads and optimizing your marketing campaigns.

Together, they can help you evolve your website into a highly profitable and effective platform for growing your business.

If you want to learn more about Fluent Forms, check out their website here.

And, if you’d like more info and screenshots of the form tracking feature in Independent Analytics Pro, then you can click here to see more.

Thanks for reading!