This feature is only available in the Pro version of Independent Analytics.
On occasion, you may see campaigns that you didn’t create show up in your Campaigns report.
This is because Independent Analytics Pro will track all campaign URLs that visitors use to reach your site. The Campaign Builder makes it easy to create campaign URLs, but tracking is not limited to those URLs only.
There is an upside and a downside to this. If you’re reading this article, you’ve likely experienced the downside: you can end up with weird-looking data in your Campaigns report due to bot visitors. For instance, you might see a campaign name with random gibberish in it, like “cybbzefbdwefu.”
There’s no harm in these campaigns being present, but if you’d like to limit their occurrence, the best approach is to work on blocking spam bots from your website.
As for the upside, you will also see traffic from real, valuable campaigns that other people are running. For instance, if someone else links to you with a campaign URL from an email newsletter, you will be able to see that. Instead of being unsure why you had a traffic spike, you will know exactly where the visitors came from.
