This feature is only available in the Pro version of Independent Analytics.
There are a few common reasons why visits to your campaign links might not be tracked.
Please note that campaigns you create with the Campaign Builder don’t show up in the Campaigns report until they’ve received at least one visitor.
Missing required parameters
The most common reason is that the URL does not include all three required UTM parameters. In order to be tracked, the campaign URL must include these three parameters:
- utm_source
- utm_medium
- utm_campaign
Take this URL, for instance:
website.com/?utm_source=Source&utm_campaign=CampaignIt would not be tracked since it is missing the utm_medium parameter. You can manually check the URL to see if it has all the required parameters.
We recommend using the Campaign Builder when possible to ensure your URLs are properly formatted.
The utm_term and utm_content parameters are both optional.
Your activity is being ignored
If you are manually checking the campaign URL yourself, your activity could be getting ignored by Independent Analytics due to being logged in or using a blocked IP address.
To ensure you can test properly, it would be best to visit using a private browser tab, or if necessary, use a VPN to change your IP address.
Google Ads isn’t adding the parameters
Google Ads does not automatically add UTM parameters to the ad URLs. You can add them using a tracking template.
Bad redirect rule
On rare occasions, we have seen sites that have redirects in place that eliminate or replace the parameters in the URL, which prevents Independent Analytics Pro from being able to track them.
Here is a valid campaign URL for reference:
website.com/?utm_source=Source&utm_medium=Medium&utm_campaign=CampaignThe three required parameters need to be present, but they can be in any order. The first parameter (of any kind) should be preceded by a question mark (?), while the rest are preceded by an ampersand (&).
To make sure your site doesn’t have any redirects affecting the parameters, you can simply visit your site using a valid campaign URL and then check your browser address bar to make sure the parameters are still in place and properly formatted.
