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WooCommerce UTM Tracking: How to Connect Each Sale to a Campaign

WooCommerce has robust sales analytics, but there’s other data missing.

While you can easily find your top-selling product or revenue this month, WooCommerce doesn’t tell you things like:

  • Where are my customers coming from?
  • Which advertisement lead to a sale?
  • How many organic sales do I get from social media?

You might already have an analytics tool that shows you your traffic, but the problem is that your web analytics aren’t integrated with your WooCommerce analytics.

You need a tool that can connect the two, and there are some great plugins available to do this.

Integrating analytics with WooCommerce

We developed a free plugin called Independent Analytics that adds a full analytics suite to WordPress without using Google Analytics.

Independent Analytics plugin page

Independent Analytics uses cookieless tracking, won’t slow down your site, and takes only seconds to install.

You’ll find a new analytics dashboard inside the WP admin, where you can review your top pages, referrers, and more.

Independent Analytics dashboard in WordPress admin

Since Independent Analytics is a plugin rather than an external web app, it runs inside your site and has access to data that apps like Google Analytics don’t.

This makes WooCommerce integration effortless.

Independent Analytics Pro (currently on sale) will automatically include sales data from WooCommerce in your analytics reports without any configuration required.

For instance, you can see your orders, refunds, gross sales, and more for each traffic source

WooCommerce sales data
One-click sorting lets you order your referrers by net sales

At a glance, this lets you see which marketing channels are generating the most sales. It also lets you uncover sites that are not creating many sales but are converting at a higher-than-average rate.

In regards to UTM tracking, there’s a dedicated report in Independent Analytics Pro for this.

UTM tracking for WooCommerce

Independent Analytics Pro comes with a campaign builder, which you can use to create auto-formatted campaign URLs with UTM parameters.

Campaign URL Builder

When someone clicks one of those links, you’ll see their visit recorded in the Campaigns report.

Campaign table

You can see all your campaigns in one place and find which ones are performing best.

With WooCommerce installed, you’ll also have data columns for your orders and sales. Enabling these columns lets you see exactly how much you’ve earned from each campaign.

WooCommerce sales data in the Campaigns report

With this data, it becomes much easier to quantify the ROI of your marketing activities. Instead of checking how much traffic you got from an email, you can see the number of sales it referred. Making decisions based on revenue rather than site visitors will greatly improve the profitability of your marketing.

Other WooCommerce integrations

In addition to sales data for your campaigns and traffic sources, you can also view this data in the Geographic and Devices reports.

WooCommerce sales per country

These integrations let you see WooCommerce sales by country as well as by device type and browser.

Start connecting UTM data to sales today

Independent Analytics Pro offers the simplest and quickest way to connect your UTM campaigns with sales data in WooCommerce.

If you want to get started with the free version, you can learn more and download a copy here:

Get started with Independent Analytics

Learn more Click to download

If you’re interested in upgrading to Pro to get access to the WooCommece integration, we offer a 30-day refund window, so there’s no risk in giving it a shot.

Thanks for reading this guide on how to track UTM campaign data for WooCommerce. If you have any questions or concerns, you can post in the comments below or reach out to us via our contact page.

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