There’s no better way to track the success of your marketing efforts than with campaign links.
Whether you’re buying ads, publishing guest posts, or simply posting to social media, campaign URLs make it possible to measure the success of your marketing tactics.
While campaign URLs aren’t difficult to make manually, it is rather time-consuming and error-prone. Imagine if you mistyped one of the parameters – the tracking wouldn’t work at all!
For this reason, it’s best to use a campaign URL builder, and we’ve compiled a list of some of the best for you here.
The best campaign URL builders
This collection is split into two sections. First, we have WordPress plugins with campaign URL builders included, and then we have some web apps with similar functionality.
Make sure to review each available plugin and tool to find the best solution for your marketing needs.
There are just a couple of WordPress plugins available to generate campaign URLs with UTM parameters.
While it is quicker to use a web app to generate a single campaign link, the plugins have an advantage in that they save your URLs for reuse later, making them a better choice if you plan to create numerous campaign links.
With that said, here’s our first plugin recommendation.
Independent Analytics is a plugin we developed that tracks all your site’s views and visitors without using cookies. It installs in seconds and starts tracking right away.
While Independent Analytics is free to use forever without limits, the Pro version includes the campaign-building functionality.
With Independent Analytics Pro, you’ll get full campaign tracking and a URL builder right inside the WordPress admin dashboard:
As you can see, the Campaign URL Builder includes all the UTM fields required to generate trackable campaign links. It’s easily accessible since it’s inside your WP admin, and it auto-fills your site’s domain, making URL generation even faster.
Another benefit of the campaign builder running in your site is that it saves a list of your generated URLs:
Even better, you can click the Reuse button to re-populate the form with the same data. This makes it extremely easy to create a modified version of a prior campaign. We think it’s the best way to build campaign URLs with WordPress.
Campaign URL Builder
Campaign URL Builder is a free plugin designed specifically to make campaign link generation easier.
It adds a simple new menu to the WP admin dashboard where you can create, copy, and save your links.
A unique feature of the Campaign URL Builder plugin is that it requires you to create and save all your sources and mediums. While it may seem tedious initially, the benefit is that you can then select them from a dropdown menu. Not only does this save time in the long run, but it also helps prevent mistakes from misspelled words.
This plugin also saves the full history of each campaign you create, making it easy to reuse links again later.
Web-based campaign URL builders
While the plugins listed above are great for saving and reusing your links later, you may not want to install a new plugin to create campaign URLs.
If you’d prefer something simpler, here are a few free web apps to help generate campaign links.
Google Campaign URL Builder
This is the official campaign URL builder managed by Google. It also includes a form to create campaign URLs for the Play Store.
Mention campaign builder
This free campaign builder by Mention has a few nice perks. There are buttons you can click to auto-populate fields with common values, like entering “google” or “facebook” as the traffic source. There are also options to auto-replace spaces with hyphens and force all text to lowercase.
Start building campaign URLs
There are great tools available to rapidly create campaign URLs, especially for WordPress users.
If you’re serious about tracking your marketing campaigns, try Independent Analytics and see if the Pro version might work for you.
The ability to save and reuse campaigns could save you a lot of time and prevent costly mistakes.
If you’re not a WordPress user, then try out Google or Mention’s campaign builders. They’re both free and available for unlimited use.
Thanks for checking out this collection of the best campaign URL builders for WordPress, and feel free to leave a comment below if you have any questions or other recommendations.