All organic traffic from Facebook will show up as the Facebook referrer with a Social referrer type. Traffic from visitors clicking on paid ads will be listed as Facebook Ads with an Ad referrer type.
This lets you easily compare how much traffic you get from your regular posts versus your paid ads. With Independent Analytics Pro, you can also compare form submissions and eCommerce sales from free vs. paid Facebook traffic.
Independent Analytics differentiates between these visitors by checking for the ?fbclid URL parameter that Facebook includes in ads.
How to see traffic from individual ads
If you’d like to see how much traffic you get from individual ads, this can be done with campaign URLs.
Independent Analytics Pro includes a dedicated campaign builder for creating these URLs and a Campaigns report where you can review stats for each ad.
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