Campaign Tracking

Create and Track Campaign Links

Create trackable links with the Campaign Builder, use them in your promotions, then review their performance in the Campaigns report.

View Pricing

Rated by our users, trusted by 90,000+ WordPress websites

You could be wasting your time

Don't spend your time and money on underperforming marketing tactics when you could find out exactly which ones work.

View Pricing

Here's How Campaign Tracking Accelerates Your Marketing

UTM tracking

Track Campaign Links New & Old

See how many visitors you’re getting from each marketing campaign in the Campaigns report.

Any link using the standard UTM parameters will be tracked and show its visitors here.

Track email traffic

Email services, like MailChimp, automatically include UTM parameters in the links. This means you can see traffic from your emails and when someone else links to your site in an email newsletter.

Campaign URL Builder

Create New Campaign Links Inside WordPress

Use the Campaign Builder to create new campaign links with the UTM parameters auto-coded for you.

The Campaign Builder is accessible from inside the WP dashboard, giving you one place to create and track campaign links.

All 5 UTM parameters Save unlimited links Domain auto-filled Reusable links

Reusable links

Reuse Campaign Links & Create New Variations

Every URL created with the Campaign Builder is saved and can be copied to your clipboard in a single click.

There’s also a button to refill the form with any link’s parameters, so you can quickly create a variation from an existing link.

eCommerce integration

Check Total Sales and Conversion Rates for Each Campaign

Find the number of orders, gross sales, conversion rate, and more for each individual campaign.

Net Sales Gross sales Conversion Rate Average Order Volume Earnings Per Visitor Orders Refunds Refunded Amount

WooCommerce sales data in the Campaigns report

Form tracking integration

Find How Many Leads Your Campaigns are Driving

Easily find your best advertisements and lead sources by checking the total form submissions and conversion rates of each campaign.

Campaign filters

Create Custom New Reports for Your Campaigns

Use the filtering system to isolate specific campaigns for analysis. Then save a new report to quickly revisit these stats in the future.

Filter by any UTM parameter

You can filter the Campaigns report by any of the five UTM parameters. This makes it possible to create a suite of highly targeted custom reports.

Table grouping

Compare Sources, Mediums, and Campaigns

Re-group the table rows to compare the performance of your landing pages, sources, mediums, and campaigns.

We Get It. Marketing is Hard.

Growing your business is tough and without the right data, it's near impossible. We use Independent Analytics ourselves to track our campaigns, so we can optimize our marketing and grow faster.

View Pricing

Rated 4.8 stars from over 130+ reviews

Trusted by over 90,000+ websites

Tested on WordPress 6.8.3

Here's What Our Customers are Saying

Loved by agencies and solopreneurs alike

“At Webdev.com, we utilize Independent Analytics for our websites, and we can't recommend it enough. This tool is incredibly useful and serves as an excellent alternative to Google Analytics, making it easier for our customers to access the insights they need. Highly recommended. A++”

“I have a website and blog for my freelance editing business, and Independent Analytics is so much better for what I need than Google Analytics. It's easier and faster to find the data I want to see, and the aesthetics are miles better.”

Get Started

Follow these three easy steps

Choose a plan

Choose a plan based on the number of websites you need to install Independent Analytics Pro on.

Install on your site(s)

Independent Analytics Pro can be installed in seconds like any other WordPress plugin.

Start tracking your campaigns

Create new links with the Campaign Builder and watch their performance in the Campaigns report.

Choose a plan

Frequently Asked Questions

Toggle FAQ
What is the main purpose of a campaign link?

When you look at the Referrers report, you might see 100 visitors from Facebook, but there’s no way to find out which posts sent you traffic. If you use a campaign link in your next post, you can visit the Campaigns report and see exactly how many people clicked on it. Even better, you can see if anyone who clicked on that link submitted a form or completed an eCommerce transaction.

Simply put, campaign links let you see exactly which tactics are working best to drive visitors to your website and convert them into leads/customers.
Toggle FAQ
Where can I use campaign links?

Campaign links are used to measure traffic to your website, so you will place them on other websites. You can use them anywhere you are able to add a custom link, such as in social media posts, paid ads, guest posts, forums/communities, and anywhere else you promote your website.
Toggle FAQ
Should I always use campaign links when promoting my website?

Generally speaking, yes. It is a good practice to always use a campaign link so that you can track your promotions easily. The Campaign Builder makes it easy to create new campaign links in seconds.
Toggle FAQ
Will it work with my existing campaign links?

Yes, if you’ve been linking to your site with campaign URLs using UTM parameters, these will work with Independent Analytics Pro. This is not retroactive, so only new views will be recorded after installing Independent Analytics Pro.
Toggle FAQ
Do I have to use the campaign builder?

No, clicks from any links that use the UTM parameters will be tracked and recorded in the Campaigns report. The Campaign Builder is designed to make it easy for you to create new campaign URLs, but any existing URLs you’ve created elsewhere will also be tracked.
Toggle FAQ
Can I use custom parameters?

No, only the five standard UTM parameters will be tracked.

Still have questions?

If you have any questions, you can click here to get instant answers from our AI Assistant, or email us directly via support@independentwp.com to reach a real person.

Learn How to Use Campaign Tracking

See how you can monitor traffic from each campaign and easily create new campaign tracking links using the Builder.

Watch video tutorial

Watch video

Find Out What's Working and What's Not

Get precise campaign tracking for your website

Click here to buy now

*You're fully covered by our 30-day money-back guarantee

Explore These Awesome Pro Features Next

Real-time Analytics

See how many people are on your site right now.

Learn more

Click Tracking

Track clicks on any link on your website.

Learn more

eCommerce Analytics

Track where your sales are coming from.

Learn more

Form Tracking

See where your form submissions are coming from.

Learn more

Overview Report

View data from all your reports in one place.

Learn more

Solo Reports

View reports for individual pages and traffic sources.

Learn more

Email Reports

Get automated HTML email reports in your inbox.

Learn more

Find Out What's Working and What's Not

Get precise campaign tracking for your website

Click here to buy now

*You're fully covered by our 30-day money-back guarantee