When your search traffic increases or decreases, how do you investigate?
With the Solo Reports feature, you can see exactly which pages have gained or lost the most traffic from Google.
Transcript
When my website's search engine traffic is unstable, I always wanna know why it's increasing or decreasing.
In the Referrers report, you can easily see how much traffic you get from search engines like Google, but this data alone doesn't help you investigate the issue. That's why the Solo Reports feature in Independent Analytics Pro is so useful.
With this feature, you can open up a dedicated report for an individual search engine like Google, and if you scroll down the page, you can see exactly how many visitors and views each of your pages got from Google.
Now the key is to enable either the visitors growth or the views growth column, and now you can see the increase in search engine traffic to each of these pages. So if you sort by this metric, you're gonna see the pages that have gained the most search engine traffic, in this case, over the last 30 days, but this could apply to whatever date range you want. These are pages that you can evaluate.
You might see some common threads to understand what Google is currently liking about your site the most. Conversely, you can click this column again to reverse sort it, and this is gonna reveal all the pages that have lost the most search engine traffic over the last 30 days. These are pages that you might want to update, or perhaps there are some strategies from your pages that are succeeding that you might want to copy and mimic on these pages as well.
