How to Increase Your eCommerce Sales with Landing Pages

If you're looking to grow your eCommerce store, one of the best ways to increase sales is to analyze your top landing pages.

You can do that by visiting the Pages report, clicking the Toggle Columns button, then opening up the WooCommerce section, and toggling a couple of these metrics, like Orders and Gross Sales. Now you'll see that the pages are sorted by visitors by default, but if I scroll over to the right, you'll see that the Orders and Gross Sales columns are now displaying, and I can click on any one of them to sort by that metric.

Now, if the sales were credited to the page where they took place, then all of the sales would be credited to the checkout page, which wouldn't be very useful. That's why Independent Analytics Pro attributes the sale to the landing page instead. In other words, there were 11 orders placed by people who landed on the homepage and then, in that same session, purchased a product.

So what you're seeing here are the pages that are doing the best job of converting people into customers. So how can you use this data? Well, since these pages are so good at generating sales for your website, you can drive more traffic to these landing pages, or you can publish more pages like these pages in order to increase your sales.