With the new User Journeys feature, you can explore every session recorded on your site. Each one includes a full timeline, letting you see exactly where each visitor came from, which pages they looked at, and any conversions they completed (clicks, form submissions, and eCommerce orders).
Form tracking has been added for Mailchimp for WordPress, Newsletter, Kadence Blocks, and Everest Forms.
When viewing a WooCommerce order, the Customer Journey box now includes a link to all their sessions in the User Journeys report.
Sites using WooCommerce and the YayCurrency plugin will see the eCommerce metrics in IA automatically adjusted to use the store’s base currency.
Line charts in the Overview were hard to read without hovering over the lines to see the legend. Now, the labels are visible by default, so you can easily distinguish between each line.
Before, you had to hover over a pie chart to see the percentage. This is now plainly displayed next to the labels, and the segments are sorted from largest to smallest, making it easier to read.
If you are sending the email report to a group of coworkers, you may want to pause the delivery over the holidays or at other times. You can now do this in one click.
Updated the translations in the Pro version to catch up with the free version.
The salt token can now be refreshed daily, weekly, or monthly.
The data table in the Referrers report now shows the favicon for each site. For some sites, a backup icon will be displayed instead, using a random color and the first letter of the site’s domain.
This should lead to a modest improvement in accuracy when deriving visitor geolocations from their IP addresses.
This allows Independent Analytics to recognize a larger number of device types, including some bots that can be blocked from tracking.
Users with either one of these plugins installed will be notified if an option that disables the REST API or impacts tracking has been enabled, so they can disable it.
Phone numbers in the Target column could display ugly encoding characters if they included a space. Those have been removed so that spaces display normally.
