Here's What the WordPress Community is Saying

“Stats inside WordPress have never been easier. Install the plugin, and boom, stats are tracked, and reports are straightforward. This is now installed on all sites.

“I bought the agency license for unlimited licenses and websites. No doubt, the plugin has a very bright future and is one of the ONLY plugins throughout the last 7 years where I feel you get a lot of value for your money, as data is everything today.

“I trust it, I love it, I recommend you start using.

“I tried the lite version of this plugin first and was amazed at the information it gave me. So upgrading to the paid version was a no-brainer for me. It gives me the information I need, and it does so in real time. Each day, I receive plugin optimization tips in my inbox. Definitely worth upgrading to the paid version.

“The ability to track clicks and referrals, and to see detailed stats in the dashboard with emailed reports, is amazing. It’s a nice alternative to GA4 and something you can hand off to clients without relying on another stats system.

“This is significantly better and easier to understand than the top dog Google. I was so impressed with Independent Analytics that I bought a lifetime license.

“No consent banner required. Straightforward installation, intuitive ui. The took works just as promised and it's great!

“It is not common to see prompt replies and quick fixes to your problem when you use the free version of a plugin, and that’s why I am leaving a recommendation for Independent Analytics, not just a good plugin, with an excellent UI, but also great support.

“This plugin went under my radar for quite a while. I’m glad that I tried it and immediately fell in love for it. Clean user interface and great experience. Stats are accurate and present in a nice way. I even went Pro and click tracking tells me what links or buttons my visitors are clicking.

“This is just the right tool for WordPress websites to view analytics, easy to understand analytics, will be moving to the pro version very soon.

“For me personally, this is the tool that I’ve been using now for the last year plus, and I have no reason to want to change.

“The real time feature is great. But having the ability to create campaigns is absolutely amazing. Then you can watch those visitors come flying in and track your campaigns in real-time. Worth the upgrade for sure. One of the best premium plugins I purchased this year.

“Not only does Independent Analytics solve the privacy concerns related to using Google’s tool, but it’s also just a ton easier to set up and use to get meaningful data. Love it! I am so happy I found a solution that enabled me to finally ditch Google Analytics.

“So far, it’s worked really well and we’ve upgraded one of our clients to Independent Analytics Pro. The data are much easier to access than on Google, and page-load speed is good.

“I was really impressed with the dashboard and the feature set that they had.

“This tool is great. The free version is enough for 90% of my client sites, more user-friendly than GA and no problems with GDPR.

“There are few plugins with this level of support from the developer. THANK YOU for being so responsive. Privacy has always been a major orientation on my internet journey, I love that I now have easy/in-WordPress/privacy-focused analytics. Highly recommend!

“Self-host your analytics data. Fully GDPR compatible, non-personal data is available out of the box, along with many features you can opt into and easy-to-understand reports. I really like the approach: powerful yet simple, actively evolving with great ideas.

“This is a must-have plugin for every website I create. I don’t need to set anything up, I just install it, clear my cache and I start getting my data immediately. Thank you for taking the time to create this!

“Easy to install with nearly no parameters. Clear but complete monitoring. Highly recommend. A must-have.

“Was looking for a Google Analytics alternative, stumbled upon Independent Analytics, decided to buy the Pro version and couldn't be happier! The product is great, customer service excellent!

“I’ve been using Independent Analytics Pro for over a year now, and it’s been an absolute game-changer. The interface is so much more intuitive and pleasant to use compared to Google Analytics — which I’ve never really been a fan of.

“I use Independent Analytics on all my client sites and personal sites. The Pro version is a must for WooCommerce sites and for more advanced tracking needs. A superb plugin that won’t slow down your site and no cookie banners will be required. It’s highly customisable and a joy to use. Check it out!

“It is a beautiful alternative to Google Analytics.

“Simple to set up and use; all the main metrics I need; very customizable reports; user privacy by design (no cookie banners!). I love small teams that make a great product that does one thing well. Just bought a lifetime license.

“I've been using Independent Analytics for a while now, and it has genuinely improved how I understand my website’s performance. The plugin helps my business stay focused on what truly matters — understanding where visitors come from, what content resonates, and how engagement is growing. I highly recommend it.

“Was looking for an analytics program that wouldn’t slow my site down. Independent Analytics blew away others I’d tried. Not only that, it is immediately easy to use. Helpful emails highlight insights for all it’s rich features. We’re small, so the free option is awesome for now, and it doesn’t constantly nag me to upgrade like other add-ons. Five thumbs up!

“I have encountered problems with another widely used statistic plugin and tried this one for a replace. Independent Analytic is surprisingly more lean but very powerful. It allowed me also to stop using an external analytic, and still I am able to find all the data I need. Well done!

“In the past, I relied on StatCounter to view my site analytics. However, this plugin was recommended to me, and I gave it a try. It’s dead easy to set up, even for an airhead, like me. I love the interface, and the dashboard.

“Independent Analytics has everything Jetpack does and more. Looks visually appealing, easy to navigate and customize and the setup is as simple as a single click.