Explore All the Features
Every tool you need to analyze & grow your website
Campaign Tracking PRO
Create links with the Campaign Builder, use them to promote your site, then review their performance in the Campaigns report.
Real-time Analytics PRO
See how many people are on your website right now, what pages they're viewing, and which sites they came from.
Click Tracking PRO
Track clicks on any link on your website using a simple, code-free system.
eCommerce Analytics PRO
Discover which referrers are sending you the most customers and which landing pages convert the best.
Form Tracking PRO
Find out where your leads are coming from and which referrers and campaigns convert the best.
Overview Report PRO
Create the perfect analytics dashboard for your website with all your data in one place.
Solo Reports PRO
View dedicated reports for individual pages, referrers, locations, devices, campaigns, and links.
Email Reports PRO
Scheduled daily, weekly, or monthly email reports for yourself and your clients.
Referrers Report
Find out which sites are sending you the most traffic and compare engagement metrics between them.
Geographic Report
Discover which countries and cities your visitors are accessing your site from.
Devices Report
See which devices your visitors are using and compare between mobile vs. desktop traffic.
CSV exports
Customize the data you're viewing then instantly download it to CSV for further analysis.
Saved Reports
Save new reports with your changes and built an entire suite of custom reports.
Share analytics access
Give analytics access to non-admins on your site in just a few clicks. You can also give authors access to stats for their own posts only.
View counts in the Posts menu
See how many views your recent posts have in the Posts menu (and custom post type menus too).
Admin toolbar stats
Check the admin toolbar to see how many recent views any post or page has gotten.
Public view counter
Show off the popularity of your site to readers and advertisers with the public view counter
Ignore user roles
Ignore traffic from admins and editors while counting views from your logged-in subscribers.
Automatically delete old data
Automatically delete old analytics data to limit the total amount of data stored in your database
White-label the dashboard
White-label the analytics for non-admins, so clients/authors can login and view the analytics without any branding or external links.
Filtering
Use the powerful filtering system to dig deeper into your data. Analyze your content, traffic sources, and more.
Customizable table columns
Every report includes tons of metrics and properties you can enable, like visitors growth, post categories, and more.
Sorting
Sort the data table by any column to quickly find pages with the highest bounce rate or your fastest growing traffic sources.
Quick Stats
Get a look at your site's most important metrics and how they've changed over time.
Custom date ranges
Choose pre-selected date ranges or manually select any date range to review your data.
Average session duration
Find out how long visitors spend on your site with the session duration metric, and which referrers send the most engaged traffic.
Bounce rate
With the Bounce Rate metric, you can find out how many people only visit one page on your site before leaving.
Views per session
The Views Per Session metric tells you how many pages visitors look at each time they visit your site.
Visitors & Views Growth
Find your fastest growing (or slowing) pages, referrers, and geolocations.
Author stats
Sort and filter your pages by author to see whose content performs the best.
Top exit pages
Find your pages with the most exits and highest exit rates to find where visitors are leaving.
404 error detection
404 error pages are recognized allowing you to find and address them as they occur.
Publication dates
Use the Publish Date column to analyze older content or posts from a specific time period.
Post categories
Filter your data by post category to review the performance of each category on your site.
Post comments
Find the posts with the most comments in the current date range, rather than all-time.
Traffic shares
Get a quick look at the traffic share of every post, referrer, and country.
Developer API
Use the simple developer API to retrieve and output stats in other places on your site.
Mobile-friendly
Independent Analytics looks just as great on mobile devices as desktop computers.
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