Analytics Can Be So Much Easier

Try the free Independent Analytics WordPress plugin, and ditch the legacy analytics.

Beautiful & user-friendly
GDPR-compliant
Top pages & traffic sources
Geographic data
Device types, browsers, and OSes
And dozens more free features

Download Now Upgrade to Pro

Rated by our users, trusted by 60,000+ websites

Join other WordPress users making the switch

Find out why they chose Independent Analytics

Fantastic!

Gives me everything I need without breaching my visitors’ privacy. Thanks!

Chris Lovie-Tyler

Simply the BEST!

We have been looking for something like this for years! So happy we finally found Independent Analytics. This plugin is simple, to the point, and easy to install. We have happily upgraded to the premium – it is well worth it!

Acquamarina

AMAZING PLUGIN, THANKS FOR THIS

We have already added this plugin in the PRO version to more than 50 WooCommerce stores. We are completely in love with it. Clean, fast and functional code. Impeccable support. Thank you very much for everything and keep it up.

mrimpact

I am very excited with this GDPR-compliant analysis tool!

I was so impressed with Independent Analytics that I bought a lifetime license. Independent Analytics is probably the best choice for anyone who doesn’t need Google’s in-depth details or simply doesn’t want to pay with data!

DarkWolfCave

Great plugin

No GDPR problems with Independent Analytics and if you aim to have a cookie-banner-free website, this plugin can be one important part on your way to reach this goal. If you switch from Google Analytics to Independent Analytics, you will be pleased with the speed increase.

Katie

Excellent Alternative to GA4

All of the data that I need to effectively manage my site. Some testing with GTMetrics indicates that my site is slightly faster now that I eliminated GTM. Highly recommend.

Tewigo

Outstanding, gives me far more immediate data than Google

This is extremely user friendly and begins working immediately after merely installing the plugin, as advertised. Also, I verified it’s lightweight and it does not impact any of my PSI metrics on my 3 sites. I removed GA after verifying this tool is what I needed to replace it.

Jeff Baygents

Great plugin, excellent support

Works perfectly for my needs. I had a small problem caused by my slightly unusual WordPress configuration and the plugin author responded quickly with a solution. Highly recommended.

MKrause

Great Support, great plugin, for me better than GA4

Excellent support. Support for the free plugin was extremely helpful and pointed out the problem very competently. This is a great plugin and I’m so happy, that I dropped Google Analytics 4 for this.

SilenceRocks

Great Solution for Tracking Traffic

This is a great plugin – it does everything I want it to do and probably more than I need for the sites I maintain. The user interface is slick, and the service I received has been fantastic. I have used GA4 and this is just easier to use for me.

Brianhws

Very good stats!

Thanks for this awesome plugin! Even in the free version, there are so many useful insights. And everything is well crafted, easy to find and see! Will def get the Pro plugin update for my new WooCommerce site.

Mobizma

Excellent Light Plug-in

Great tool! Lightweight and easy to use. Prefer this over some of the main brands

Gymsfordogs

Exactly what I needed

Google Analytics is too complicated and time consuming. This app does what it promises to do. Simple, intuitive and works on mobile too. Thanks!

Dotch

Gain Valuable Insights in Seconds, Not Hours

Filter, sort, and save reports in just a few clicks

Filter your results

Filter your reports by dozens of metrics and properties.

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View metrics for each page and referrer

See the number of visitors, views growth, session duration, and more for every page, referrer, country, and device.

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Sort by any metric

Quickly sort the data table to find traffic sources with the highest bounce rate or lowest visitor growth.

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Browse pre-made reports

Find your top blog posts, fastest growing referrers, and more with a single click.

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Save your own reports

Save your changes as a new report to revisit easily in the future

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"It's my go-to plugin that provides clear insights into website traffic and popular content with a manageable statistics overview."

- Paul Charlton, WPTuts Youtube Channel

Powerful Free & Premium Features

Find out what makes Independent Analytics the best WordPress analytics plugin around

Beautiful analytics dashboard

Add a full analytics dashboard right inside your WordPress site.

Beautiful dashboard

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Privacy-friendly

Full GDPR compliance without any cookie popups.

GDPR compliant

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Made for WordPress

Deep integration with WordPress and no outside accounts needed.

WordPress analytics

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Referrers report

Find the websites sending you the most visitors each month.

Referrer reports

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Geographic data

Navigate the interactive world map showing where your visitors come from.

Geographic data

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Device data

Discover the devices and browsers used by your visitors

Device data

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Saved reports

Create and save unlimited custom reports.

Saved reports

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Easy setup

Starts tracking the moment you install it. No configuration needed.

Easy setup

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Campaign Links

PRO

Create and track custom campaign URLs.

Campaign tracking

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Real-time Analytics

PRO

See how many people are on your site right now.

Real-time analytics

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eCommerce Analytics

PRO

Find your most profitable marketing channels.

eCommerce analytics

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Form Tracking

PRO

See where your form submissions are coming from.

Form Tracking

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Email Reports

PRO

Get automated HTML email reports in your inbox.

Email Reports

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And 30+ more free features...

See the comprehensive list of features included in the Independent Analytics WordPress plugin.

All Features

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Download & Install for Free

Trusted by over 60,000+ other websites

Click here to download

Use on unlimited sites and track unlimited visitors

All Your Questions Answered

Explore our collection of over 100+ tutorials & FAQs

Independent Analytics installation tutorial

How to Install Independent Analytics

Independent Analytics installs in seconds just like any other WP plugin.

How to Install Independent Analytics

Common Questions

Browse all 100+ tutorials

Download & Install for Free

Trusted by over 60,000+ other websites

Click here to download

Use on unlimited sites and track unlimited visitors